You’ve crafted the perfect text message, Your campaign goes off without a hitch. Then, when you take a look at your costs you see they’re four times what you expected. Leading you to think: What the heck is a segment and why am I being charged for so many of them?
you may have noticed a counter ticking down from 160 next to a 1. When that counter hit 0, you’d see that 1 that was sitting next to the 160 jump up to a 2.
This means you’d end up with two messages on your bill. This first number was counting how many characters you had left per segment and the second one was counting how many segments you had used.
SMS standards have barely changed since the days of the brickphone. Messages are still sent in 140 byte chunks known as message segments.
